PRODUCTS promising to help people to reduce weight are flooding the market nowadays.

Turn on the TV or browse through a newspaper and you will see a raft of advertisements, from medicines to machines all claiming to help people become thinner.

The latest one is a kind of product which claims to be able to get rid of fat through "vibrations." People stand on an electronic machine which automatically drags their muscle backwards and forwards.

The advert boasts the machine can help people loose five to ten kilograms in one month. One of its most attractive features is that people don't have to endure the various physical sufferings associated with traditional ways of keeping fit, like jogging, swimming or dieting.

You just stand on it and that's it.

The feature, in reality, characterizes many similar products in the weight loss field: It pampers lazy people who want a shortcut to loosing weight. These are people for whom the traditional "hardwork" methods of dieting and exercise do not appeal.

It seems the product mentioned above meets these people's needs.

The problem is whether such products are really so effective? Ads are ads in the end and ads tend to exaggerate their products' effects.

Besides, most of these products are expensive. Take this machine for example, it sells at more than $246.00 each.

Maybe curing their laziness is the first thing people should do before they decide to reduce their weight. Loosing weight isn't a question of just spending money on the latest gadget.