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•Tom "Big Al" Schreiter •Ken Seto •Rod Cook
- Contributing Editors
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Is NetWork Marketing A Pyramid Scheme?
Critics Claim - It’s Not Real!
By Rod Cook, the
MLM WatchDog
From the MLM WatchDog – This
article covers the painfully common questions we get about MLM--NetWork
Marketing. An entire spectrum of truthful answers are here for novices
and critics.
Q: Friends and family try to
get Me to join MLM deals that look like a pyramid. Other people say
they are mostly scams and all I will get is grief and trouble! How do
I tell if they are legal? I see critics on the Internet saying, “all
NetWork Marketing is a pyramid.”
A: True MLM or NetWork
Marketing (I like the capital W for work in NetWork) is not a sick
pyramid scheme! A pure pyramid scheme is based on money changing
hands. No products/services are being sold to end customers. All a
pyramid does is allow a system for money changing hands. It gets hard
to discern when worthless products or services are included in the
pyramid scheme. How do you tell? Could you go out and sell the
products/services to people who don’t belong to the scheme? Would
they be willing to buy them? Great quick test!
Illegal pyramids are based on
stealing money from the last people in. Someone has to lose money for
you to make money. If recruiting new people stops, the entire system
collapses. In a true MLM the last person in can still make money by
selling products and services. When the MLM WatchDog looks at any
NetWork Marketing company, I ask myself first! If no new people were
brought into the company starting tomorrow, would the company still be
in business next year?
Just about all critics of
NetWork Marketing on the Internet are in three categories:
(1)
They have never been in a legal NetWork
Marketing company and do not have the least idea of how one actually
works.
(2) They tried NetWork
Marketing had a failure and are bitter about the industry.
(3) They are general
“nutcases” that would rag on about any business (I wish they could
have owned a franchise).
NetWork Marketing is a massive
legally recognized growing industry. Real estate, mortgage brokers,
Internet services and many other “conventional” companies are turning
to NetWork Marketing. Why? NetWork Marketing pay plans produce higher
income and happier representatives. The best companies in Network
Marketing provide people with real legitimate products/services at a
fair price -- people buy because they want them. It provides a
powerful growth channel for both companies and their representatives.
Get Rich Quick? Not NetWork
Marketing! It isn't a get-rich-quick scheme. Call it a “Get Rich
Slow” scheme! Some novices made have large amounts of money quickly.
I call those rare people “Lucky!”.
Some people make a whole lot
of money through NetWork Marketing. Notice the capitalized W in
Network! It takes time and education to learn to build large
organizations that sell lots of products or services to customers. It
takes learning about people and the intimate details of what is being
sold. The fortunate thing is that most MLM companies or distributor
groups have training systems to help “newbies” to “learn the ropes.”
The biggest shortcoming of the industry is that people who join don’t
want to put in the time and effort to learn how to properly promote
their products and companies. They want instant gratification (read
that money) and not a long term financial growth plan!
“Getting Rich Slow” is the
best attitude to take. If you work at NetWork Marketing slowly you
will have a steady stream of income in a few years. To some people
having house payments covered and a new car paid for are enough.
Putting money away for retirement is something Americans are very bad
about. NetWork Marketing can provide the money for your future. Take
it easy and study hard! Work a set number of “dedicated” hours each
week. Don’t quit! You may have to try several companies. Don’t
quit! The only way to fail is to quit or not work!
The beauty of NetWork
Marketing is each person can multiply their efforts, and what they
learn by helping others to become successful. NetWork Marketing is
becoming a preferred way to do business around the world. In fact
many companies grow rapidly internationally because of contacts made
by individual distributors rather than at the corporate level.
International expansion is expected in the MLM business, because it is
so commonplace. It’s great for those of us that like to travel!
Network marketing is about
leverage. By working and building a group of 50 you get the results
of 200 hours of “people effort” versus you alone. You can invest in
leveraging your time by increasing the of your direct effort by
sponsoring other people. You then earn a small income on their
efforts. If you increase the 50 people to 100 you double your
income! Plus you have other people called your “Upline” helping you
build your group! J. Paul Getty, with one of the world's greatest
fortunes, said "I would rather make 1 percent on the efforts of 100
people than 100 percent on my own efforts." This basic idea is at the
core of NetWork Marketing.
You don’t have to hound family
and friends. With the Internet providing leads and training companies
you can do well on your own. You still need to make a “warm market”
list! A few years ago I went to a national meeting of a company. Two
cousins were shocked when they saw each other! The first one had been
in for two years before the other one joined. The second one was
getting a national award for organization growth! The first one
looked ill throughout the rest of the meeting!
NetWork Marketing is a good
business for serious people. Good companies have produced proven and
duplicable systems for you to grow to success with. Most are simple,
you don’t have to be a rocket scientist to make money. Like
Franchising, a simple duplicable system is a major power of NetWork
Marketing companies. Many provide training that would cost “boodles”
if you were taking it in a commercial school or even public courses.
A good product/service that excites you means that you never have to
sell them. The word sharing by excitement has a true meaning.
The real beauty is the ease to
be in business! There aren’t big cash requirements to start like in a
franchise, no geographical limitations like a franchise, usually only
minimum quotas are required. The great beauty of the industry is no
special education or skills needed! The little guy (or gal) with a
high school education (or less) can go to the top. Network marketing
offers many tax advantages that a part time job doesn’t. Working from
your home provides a low-overhead business. You learn to meet people
and make new friends that are part of your business. If you like to
travel the NetWork Marketing business is for you. You will have your
people all over the U.S., Canada, Mexico and the world.
I have helped handicapped and
elderly succeed by teaching them and their folks to sponsor others and
then duplicate themselves. As this continued it created compound
growth leading to hundreds or even thousands of people coming into our
business. You too can leverage your time by helping others be
successful and earn a serious “leveraged income.”
I can tell you
from the heart, that NetWork Marketing is the last hope for the little
guy! I have owned sixteen businesses, three different franchise
operations, and participated in a 40 other ventures. Most required
money in the six-figure range to get started. Most demanded killer
amounts of time. The return on investment in terms of time and money
is best in NetWork Marketing. It is the last stop for the aging,
disabled and poverty stricken. That is why I fight to protect the MLM
Industry and the people in it by tracking down pyramid schemes, scams,
and exposing bad guys.
Rod Cook is one of the major researchers in the
Direct Marketing arena. He has almost 40 years of experience in Network Marketing
(MLM). He and his staff of reporters at the MLM WatchDog review and analyze
almost 1000 companies a year. He has done this for 10 years of publishing and
is one of the most knowledgeable persons in the world on the subject of MLM
Companies, their sales psychology and pay plans. He consults with many companies
and top MLM Distributors.
If you want to use this article you are welcome as long as you
include a live link to Americas MLM Consultants at
http://www.MLMconsultant.com/index.htm
Good MLM link! The MLM WatchDog News, Stopping Pyramid Schemes and Scams is
http://www.MLMwatchdog.com/index.html
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