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•Tom "Big Al" Schreiter •Ken Seto •Rod Cook
- Contributing Editors
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"How one little story can change your
prospects' belief levels."
(The two-year story.)
By Tom "Big Al" Schreiter
This is an excerpt from the April issue of
Big Al's Fortune Now Leadership Newsletter.
Imagine you're at work
one day... and your boss comes to you and says,
"Bad news, we're going
to have to fire you. Business is bad. And the economy stinks."
You feel depressed. No
more career. No more regular paychecks.
And then the boss says,
"You know what? If you
were to work just one extra hour overtime every day for free, from 5
p.m. to 6 p.m., Monday through Friday, we'll let you keep your job
and you can continue collecting your same paycheck."
Now, what would you
do?
Well, most people would say,
"Well, I will work the
extra hour of overtime just to keep my job. I know I will be working
the extra hour for free, but it is important to keep my present
job."
And then the boss says,
"Well, I know it's
kind of bad news for you but there is some good news. If you work an
hour of overtime, Monday through Friday for no pay, just one extra
hour a day . . . at the end of two years, we'll let you retire at
full pay."
All of a sudden, how do
you feel?
You feel like saying,
"Wow! Excellent! What an opportunity!
Just work one hour overtime for free, Monday through Friday, and two
years from now . . . I retire at full pay!"
So what would happen?
You're working overtime and six months later one of your friends says,
"Hey, why don't you
quit doing that? You're working an hour overtime and not getting
paid for it."
You say to your friend,
"No way! I only have
18 more months to go and then I'm going to retire!"
A year from now, maybe
your spouse says,
"You know what, dear?
You've been working that free hour of overtime for the past 12
months. Why don't you spend more time here at home instead of
working that hour overtime?"
You say,
"No, no, no! Just one
more year and I can retire at full pay."
And you would be at work
faithfully, Monday through Friday, working that overtime so you could
retire.
And you would be excited about the opportunity.
Well, we have the same opportunity to retire with our network
marketing business.
We ask people to spend one hour a day, Monday through Friday building
a network marketing business. And all you have to do is
. . . talk to some people.
And you don't have to worry too much about what you say or how good
you are, because you know what? You'll get better. The longer you do
network marketing, the more you'll learn.
So maybe after the first month you say,
"Gee, I really don't
know what to say."
The second month you get
a little better and say,
"Well, I know the name
of the company is the Wonderful Company."
The third month you get
better at this and say,
"I think this is a
neat business. You might want to look at it."
And the fourth month you
get better and better.
Just invest an hour a day. And at the end of two years you might be
pleasantly surprised and say,
"You know what, I can
replace my full-time income and retire for the rest of my life."
So . . . would you
take advantage of that opportunity?
If you are like most people, you will want to take advantage of this
wonderful opportunity . . . but, you won't do it.
Here is why you won't do it.
A little voice inside of your head is saying,
"But what if it
doesn't work? What if I waste an hour a day over those two years?
What if I'm not good at this? I don't know anyone who has retired in
network marketing. I only know people who retired with a pension
from a job. This might not be a sure thing."
Yes, you're going to
have some doubt. You will have a belief problem.
And that's pretty
natural.
So here is what we are going to do to help you with your belief.
To encourage you along the way, every so often we're going to send you
a check in the mail -- just to keep your spirits up as you build your
two-year business. When you get these occasional checks, you will say,
"I know it works!
I've got these checks to prove it."
And that is why you want
to start your business today.
See how this story
relates to the prospect? The prospect is seeing himself and living
within the story.
That is why I love to
use stories. Prospects forget the facts, the percentages, and the
ingredients, but they will always remember the stories.
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Tom “Big Al”
Schreiter is the author of the Fortune Now Newsletter, a generic
training resource for professional network marketing leaders. If you’d
like to read some free back issues, go to
http://www.fortunenow.com or download some free training scripts
and tips at
http://www.sponsoringtips.com .
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