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•Tom "Big Al" Schreiter •Ken Seto •Rod Cook
- Contributing Editors
back
Your “Action” Picture is Worth a
Thousand Words
by Tom "Big Al" Schreiter
If you want to get traffic to your pages, use
pictures. People love to look at pictures.
A good place for your teaser copy is in your
signature file. Use a link to a picture that your prospect might find
interesting.
Then, you can put a bit of sales copy
on the page with your picture.
Want an example?
I might sign off my email by saying:
Tom "Big Al" Schreiter
To see me staring down a 13-foot python, click
here:
http://fortunenow.com/python.htm
When the prospect clicks on the link, I can put
a sales message on the page with the picture. Here’s the picture they
would see:
For my selling copy beneath the picture, I
could use any one of these selling copy ideas:
1.
"Wouldn't this be a good time for a cheap long distance calling plan?
Get cheap long distance rates when you switch to Wonderful Company
Telecom."
2.
"I'm glad I took my Courage Vitamins from the Wonderful Vitamin
Company."
3.
"It's times like this that you appreciate Wonderful Company
Mouthwash."
4.
"If
I had a good residual income check, I wouldn't have to stare down
snakes for a living."
5.
"When you join the Wonderful Company, you get memorable moments like
this."
As a side note, the snake did not strike at my
handsome face even though my friend, Mark Davis, enjoyed tugging on
the snake’s body to keep the snake “alert.” Next time Mark gets to
hold the snake.
But what if I don’t have an interesting action
photo?
Then make one.
My daughter Ann and her best friend, Carolyn,
were visiting Skagway, Alaska. The local tourist bureau set up a
stand, they took your picture and then e-mailed your picture to
friends on the Internet. This promotion helps Skagway build tourism
awareness to your targeted list of friends. Pretty viral, yes?
Here is the picture:

What kind of selling copy could Carolyn and Ann
use for their picture? How about:
1.
"We
couldn’t find a phone booth. Wish that we had a Wonderful Company
cellular phone. They even work in Alaska."
2.
"We
searched high and low for a great opportunity. Here we are searching
in Skagway, Alaska. But guess what? We found the best opportunity at
http://www.???????dotcom ."
3.
"Couldn’t find the way back to Texas – so we had to call in sick (sick
and tired of our jobs). We’ll just live off the monthly bonus checks."
4.
"We
thought we saw a car. The only traffic jam here is when the caribou
migrate."
This method could work for networking leaders too.
Instead of sending a postcard from the
incentive trip to friends, why not send your picture from that
tropical paradise? Make sure to include some selling copy
of how this trip was paid for by your networking company.
Tom “Big Al” Schreiter is the author of the
Fortune Now Newsletter, a generic training resource for professional
network marketing leaders. If you’d like to read some free back
issues, go to
http://www.fortunenow.com or download some free training scripts
and tips at
http://www.sponsoringtips.com .
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