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Show Your Prospect The BIG Picture!
by Tom Chenault

As a network marketer who has been around the industry for many years, I have tried just about every angle and idea in the book in an effort to say just the right thing to a prospect during those crucial opening minutes of the conversation.    So far what works the best for me is the truth!  Tell it like it is! 

I don’t care if you are recruiting a white collar professional or the milk man, I can promise you that they read the newspaper and that they think about their future.   My conversation with them is now about a plan for their future.  A way to build a residual income equal to or greater than the money they are making in their current job.  My talk comes right out of “Rich Dad, Poor Dad” and I use those premises to substantiate my story.  I tell them they can make additional income in network marketing but not to spend it on toys and extravagant things.  I tell them to buy income producing real estate and tax lien certificates.  I tell them that this is their insurance policy against downsizing, illness or any other catastrophe that might befall them.    

By the time that conversation is over, we have gone from talking about this scary thing called network marketing to a new conversation about Multiple Streams of Income and how this network marketing opportunity is simply the catalyst for making that happen.  I show them the “end of the rainbow”…that they can have retirement money, a great lifestyle and fun.  But the most important part is that it shows them that they have to start now!   By using this opening conversation, they are more than ready to hear what I have to say about my opportunity, in fact they are almost begging me to tell them so they can get started.    By using the “Rich Dad, Poor Dad” book or any of Robert Kiyosaki’s books or tapes as third party credibility, I can get them into a mode right away that has them following their business plan for financial success. 

Our market has changed.  We are in an incredible time in network marketing but with the internet and communication moving as fast as it does, our prospects are far more sophisticated than ever before.  They can know all about our company and the competition in a matter of minutes.  It is important that we have a plan for them to go by that keeps them in the game with us and not running to the next and the next “great idea”.  I have succeeded in this by showing them a plan for their lives rather than an opportunity.   So far it has worked very well, and it is easy to duplicate.   Our business runs better when we have a game plan and are executing with long term goals and commitment in mind.  When we are focused on today but have what we want in life in clear sight, it becomes easy to get out of bed and work our networking business.  

So my first homework assignment to anyone serious about network marketing is to read some of Robert Kiyosaki’s books.  He totally reinforces everything I had said in the prospecting conversation and then it is just a matter of executing their personal business plan.   Everyone is interested in Multiple Streams of Income, its our job to powerfully explain how they can have it! 

Tom Chenault has been in network marketing for over 15 years. He has been the top distributor in a few companies and currently has an organization of more than 50,000 distributors. He travels the country training and supporting his organization and teaching network marketing. He has done what most people dream of doing.

He left the high stress world of Corporate America and literally reinvented his life. While once chasing the American dream of lots of money and big house but no time, he now has it all...time, financial and health freedom! His commitment is to teach others to achieve the same. Through his radio show he has been able to show the world that a great life is just a decision away. His guests not only write great books, but they are a stand for abundance and ethical business practices.

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