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Go West …Young Man!
By Ken Seto

MLM building in foreign markets.

Building your MLM empire in foreign markets is an endeavor on it’s very own.

Often I hear of distributors saying that if “this market” or “that market” was to open, my MLM business will just explode in growth. “I have a good friend over there that can sign hundreds of thousands of people”.  That is the reason I am not successful.

The search of greener pastures have led to the demise of many a MLM distributor.

I really believe that in order to be successful in building an MLM empire in foreign markets, one needs confidence, perseverance, adequate financial backing, and contacts.

But what is even more important is knowing how to:  (a) Pre-market – before your company goes over there.  (b) Recruiting and training the right people – other than just sponsoring your friends and family members.  (c) Build systems in place to support your new distributor base.

Let’s talk about Pre-marketing.  You will want to start prospecting in a market, even before your company announces the country of choice.  The reason being that, it takes time for you to understand the market and the culture.  It is very difficult to just walk into a new society and understand all the intricate idiosyncrasy’s of the new culture overnight.  Second of all, most companies will open in a market based on what contacts their existing distributor base has.  This will give you a definite edge over your fellow business associates.  My experience has been such to start this process as soon as possible.

Other than just sponsoring your friends and family members, my recommendation to you is to go after network marketing professionals.  I know that this probably goes against what you’ve heard from your upline or company.  I’m going to tell you the hard truth.

Here’s the bottom line. You don’t have a lot of time and money to waste.  You also want people who understand MLM and who do not have challenges around that business concept.  I would encourage that you go after MLM leaders in your chosen market.  At any point in time, 30% of MLM leaders are not content with their present program for a number of different reasons.  If you happen to contact one of these individuals at the right time, they can potentially bring you hundreds, if not thousands of distributors into your organization.  Just see yourself as a corporate headhunter, going after and recruiting key MLM “players” to join your business.  Remember, it’s a two-way street.  Your deal needs to be sweet enough; and they need to have the desire to leave.

Once you’ve established a leader or two to work with in the new market, get yourself on a plane and fly over there.  You will need to support this new group of people coming into your organization.  It is difficult to kick off a new market by doing it long distance; at least in the beginning.

Once you get over there, get to know them, start building a long term relationship with them.  Cater to their needs by developing materials that will help them, based on how they build their MLM businesses.

This means, translating material into their language…brochures, business cards etc.  Putting together presentations highlighting your company.  Remember, you’re the “out of town expert, with the briefcase”, so, you’ll have instant celebrity status.

Just make sure that you have adequate funding to do this.

I once spent several nights living in a $49 per night Japanese Tube Hotel.  Yes it is true, you can rent a 3'x3'x6' tube!  They even have TVs in the roof (as in you lay on your back to watch a tiny screen two feet from your face).  The opportunity meetings were a little cramped but when your desire is big enough, you'll do whatever it takes to win.

Once the new market gets kicked off, more than likely, your MLM leaders in this new market will also have contacts in other countries.  This will be a good start for you to develop the next market.  As long as you take a systematic approach to building in foreign markets, you will not fail.

This is how I was able to amass a distributor organization of over 44,000 distributors in 9 different countries, in my past MLM program.  The beauty of it all is that, once you done it…the second time is much easier.

Step up and do it, before anyone else in your company gets the same idea.

Good Hunting!

Ken Seto has been in the Network Marketing industry for over 8 years.  He has built an organization with over 44,000 members worldwide and income exceeding $700,000 annually.  While Ken has accomplished many of his life's goals he remains in massive action.  Ken is an excellent trainer and mentor.  You can contact Ken at ken@kenseto.com

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